منابع مشابه
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Prior research has found that the announcement of marketing alliances tends to produce no effect on firm value creation in a high-tech context. This article reexamines this issue and investigates whether the characteristics of a firm’s network of alliances affect the firm value created from the announcement of a new marketing alliance. The authors investigate whether network centrality, network...
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ژورنال
عنوان ژورنال: Asian Development Review
سال: 2013
ISSN: 0116-1105,1996-7241
DOI: 10.1162/adev_a_00018